Why is Fazzination the solution? (What is the problem?)
Knowledge ecosystems are driving innovation and attract business and talent. Knowledge ecosystems are often geographically bounded although globally tied and connected through informal relations and in-out professionals/knowledge.
The shared knowledge and collaborations within ecosystems is neighter strategically designed nor controlled, but is kept together by digital software blends. The digital blend combines email, theme websites, Social Networks, productivity Apps, various Cloud Storage systems, up to combinations with Office 365. These blends reflect the day-to-day work practise of each knowledge worker.
This digital blend is a decentralized brique á braque:
Blends always end up in non-connected and scattered users, information and projects.Digital blends lack governance: users may loose their privacy by advertising systems and abuse of user data in Apps and Social Media. Users need to switch between various tools and digital instruments which pile up User FeesPublication is always an issue since users and organizations are fighting SEO and online marketing to get the message through the channels.The blended parts cannot establish a collective accessible memory throughout the eco-system or connecting ecosystems: no central search or thematic structure.
The absence of a Fazzination like platform is the main reason why innovation, communication and change is so costly: new concepts, initiatives and meetups are reinvented over and over again, burning change energy rapidly. And last but not least the attraction to users outside the ecosystem and branding value of Knowledge Ecosystems is not exploited.